I’m Sarah, a Product Designer focused on research-driven design.
Currently at Fotocasa, where I create experiences that help home seekers find their next home.
Recent Work
Highlights of what I’ve been designing lately.
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Favorites Lists: A Redesign Story
Redesigned Favorites into customizable Lists, helping users organize saved homes effortlessly. Research-driven design improved engagement, satisfaction, and sparked a competitive response in the real estate market.
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Shared Lists: Where Decisions Happen
Designed a collaborative Lists feature that lets users share and discuss homes with others, driving engagement and positioning the platform ahead of competitors.
Past Projects
Early work that shaped how I design today.
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The Cashback Experiment
Led research and design for a new cashback service that empowered users to save more while strengthening brand engagement and trust.
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Improving the Catalogue Experience
Turned static catalogues into dynamic, user-friendly interfaces, reducing friction in browsing and providing scalable solutions for content management.
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Reimagining BDW
Designed a seamless hybrid event experience, merging digital and physical participation through research, prototyping, and user testing.
sarahfontes.com 